Perspectives

The blog.

What we learn in the field, CRM, data, design, change management; written to be useful.

Marketing

What AI tools say about your company: Palmata wants to show you

Your prospects are asking ChatGPT or Gemini more and more, and often don’t click anywhere. Palmata, Contentful’s platform, shows what AI tools say about your brand,…

October 12, 2026

Tech

Maizzle and Salesforce Marketing Cloud: Should You Streamline Your Email Production?

Maizzle lets you code your emails like software and deploy them in Salesforce Marketing Cloud. Benefits, limitations, organizational impacts, and actual costs.

September 21, 2026